Anycover Plans

All stores · 11 Sep – 24 Sep · sales data through 24 Sep

119 plans sold across all stores since launch on 11 Sep — 3.5 out of every 100 products that could have had a plan got one. 53% of them were 2-year plans.

119
Plans sold
63 two-year · 56 one-year
$9,335
Plan sales
about $78 a plan
3.5%
Take-up
on 3,372 products that could carry one
52.9%
Two-year share
63 of the 119 plans
$852
Paid to staff
from the first plan, no target
36 of 48
Sellers on board
12 sold products, no plan yet

Over time

each day since launch
171160111 Sep512 Sep1213 Sep1514 Sep1015 Sep1516 Sep417 Sep1318 Sep1719 Sep720 Sep621 Sep222 Sep623 Sep624 Sep
$1,230$820$410$0$4511 Sep$37512 Sep$90013 Sep$1,17514 Sep$1,19515 Sep$99016 Sep$33517 Sep$1,23018 Sep$1,22019 Sep$43520 Sep$32521 Sep$28022 Sep$30023 Sep$53024 Sep

By product price

plans · take-up in that price range
119plans
  • $100–30046 · 2.5%
  • $301–50023 · 3.2%
  • $501–1,00035 · 5.5%
  • $1,001–1,50010 · 11.5%
  • $1,501–2,0002 · 4.8%
  • $2,001–3,0003 · 8.3%
  • $3,001–4,0000 · 0.0%

Stores compared

Take-up: out of every 100 products that could have had a plan, how many did
E16.5% · 39 plans
E23.7% · 26 plans
E31.9% · 10 plans
E43.9% · 6 plans
H13.1% · 14 plans
M21.5% · 6 plans
M33.5% · 18 plans
E1$2,840 · 39 plans
E2$2,515 · 26 plans
E3$1,005 · 10 plans
E4$305 · 6 plans
H1$1,325 · 14 plans
M2$255 · 6 plans
M3$1,090 · 18 plans

Where to offer a plan next

From sales in the last 4 weeks (28 Aug – 24 Sep) against the 4 weeks before, and plans since 11 Sep. It shows where plans could go, not why a product sells.
Big chance
selling the most, few or no plans yet
  • AP AIRPODS PRO 3
    231 sold in the last 4 weeks · 126 since 11 Sep · 1 plan so far
  • BOS QUIETCOMFORT ULTRA HP II · 5 versions
    198 sold in the last 4 weeks · 111 since 11 Sep · 2 plans so far
  • PLD NOTE PRO · 2 versions
    162 sold in the last 4 weeks · 81 since 11 Sep · 0 plans so far
  • SO WFC710N WIRELESS NC EARBUDS · 4 versions
    117 sold in the last 4 weeks · 43 since 11 Sep · 0 plans so far
  • SHZ OPENDOTS 2 · 3 versions
    114 sold in the last 4 weeks · 67 since 11 Sep · 0 plans so far
On the rise
sales climbing fast
  • SO WFLC900 LINKBUDS CLIP TRULY WIRELESS EARBUDS · 4 versions
    49 → 87 sold, the last 4 weeks against the 4 before
  • GM VIVOACTIVE 5 42MM
    5 → 23 sold, the last 4 weeks against the 4 before
  • PH SONICARE CORDLESS POWER FLOSSER 3000 · 2 versions
    15 → 28 sold, the last 4 weeks against the 4 before
  • SB MOMENTUM 4 WIRELESS BROWN
    10 → 20 sold, the last 4 weeks against the 4 before
  • ATH SQ1TW2NC TRUE WIRELESS NC EARBUDS BT · 3 versions
    7 → 15 sold, the last 4 weeks against the 4 before
Each plan sells for more
$501 and up, selling steadily
  • OURA RING 5 · 44 versions
    260 sold in the last 4 weeks at about $633 each — plans sell for $75–$140
  • DJI OSMO POCKET 4 CREATOR COMBO
    81 sold in the last 4 weeks at about $696 each — plans sell for $75–$140
  • DJI OSMO POCKET 4 STANDARD COMBO
    24 sold in the last 4 weeks at about $550 each — plans sell for $75–$140
  • FF DIGITAL CAMERA X100VI · 2 versions
    22 sold in the last 4 weeks at about $2,293 each — plans sell for $175–$250
  • SO WH1000XX COLLEXION WL NC HP
    19 sold in the last 4 weeks at about $726 each — plans sell for $75–$140
Already working
plans landing above the 3.5% average — keep going
  • INSTA360 LUNA ULTRA CREATOR BUNDLE
    5 plans on 14 sold since 11 Sep — 35.7% take-up, above the 3.5% average
  • INSTA360 X6 ESSENTIALS BUNDLE
    5 plans on 20 sold since 11 Sep — 25.0% take-up, above the 3.5% average
  • INSTA360 LUNA ULTRA STANDARD BUNDLE · 2 versions
    4 plans on 16 sold since 11 Sep — 25.0% take-up, above the 3.5% average
  • MJ AERRA OPEN EAR BONE CONDUCTION HEAPHONE · 4 versions
    2 plans on 10 sold since 11 Sep — 20.0% take-up, above the 3.5% average
  • SHZ OPENRUN PRO 2 MINI · 3 versions
    3 plans on 24 sold since 11 Sep — 12.5% take-up, above the 3.5% average

Leaderboard

ranked by plans sold — every plan pays the seller, from the first one. Tap a name for what they sold.

Company

#SellerStorePlans1-year2-yearCould carry a plan · 11–24 SepSold without a planTake-upPlan salesPaid
1E118144988018.4%$905$79
2E212012907813.3%$1,145$106
3E18081091017.3%$870$81
4M362482767.3%$425$39
5M355064597.8%$290$26
6E455067627.5%$125$10
7E152373686.8%$605$56
8H140467636.0%$385$36
9E142292884.3%$170$15
10E233047446.4%$225$20
11E1, H130349466.1%$230$21
12E332167644.5%$350$33
13M232169664.3%$140$12
14M333070674.3%$125$11
15H130379763.8%$415$39
16H130379763.8%$290$27
17E33121071042.8%$195$18
18M220237355.4%$90$8
19E320261593.3%$320$30
20M321169672.9%$150$14
21E220271692.8%$280$26
22E221187852.3%$165$15
23E122089872.2%$50$4
24E220298962.0%$320$30
25E222098962.0%$125$11
26E32201041021.9%$140$12
27H110140392.5%$45$4
28E210141402.4%$140$13
29M311049482.0%$75$7
30E410157561.8%$180$17
31E211058571.7%$75$7
32M311068671.5%$25$2
33E111070691.4%$100$9
34M211074731.4%$25$2
35H111088871.1%$100$9
36E21101061050.9%$40$3

12 other sellers sold products that could have carried a plan and have none yet.

By store

each store's own sellers, ranked the same way — unfold a store to see who sold, and what each seller sold without a plan
E139 plans · 560 sold without a plan · 6.5% take-up · $257 paid
#SellerPlans1-year2-yearCould carry a plan · 11–24 SepSold without a planTake-upPlan salesPaid
118144988018.4%$905$79
28081091017.3%$870$81
352373686.8%$605$56
442292884.3%$170$15
522089872.2%$50$4
610110100.0%$140$13
711070691.4%$100$9
—00066660.0%$0$0
—000110.0%$0$0
E226 plans · 669 sold without a plan · 3.7% take-up · $231 paid
#SellerPlans1-year2-yearCould carry a plan · 11–24 SepSold without a planTake-upPlan salesPaid
112012907813.3%$1,145$106
233046436.5%$225$20
320271692.8%$280$26
421187852.3%$165$15
520298962.0%$320$30
622098962.0%$125$11
710141402.4%$140$13
811058571.7%$75$7
91101061050.9%$40$3
E310 plans · 528 sold without a plan · 1.9% take-up · $93 paid
#SellerPlans1-year2-yearCould carry a plan · 11–24 SepSold without a planTake-upPlan salesPaid
132167644.5%$350$33
23121071042.8%$195$18
320261593.3%$320$30
42201031011.9%$140$12
—00070700.0%$0$0
—00069690.0%$0$0
—00060600.0%$0$0
—000110.0%$0$0
E46 plans · 149 sold without a plan · 3.9% take-up · $27 paid
#SellerPlans1-year2-yearCould carry a plan · 11–24 SepSold without a planTake-upPlan salesPaid
1550373213.5%$125$10
210122214.5%$180$17
—00021210.0%$0$0
—00018180.0%$0$0
—00015150.0%$0$0
—00014140.0%$0$0
—00013130.0%$0$0
—000880.0%$0$0
—000770.0%$0$0
H114 plans · 444 sold without a plan · 3.1% take-up · $123 paid
#SellerPlans1-year2-yearCould carry a plan · 11–24 SepSold without a planTake-upPlan salesPaid
140467636.0%$385$36
230379763.8%$415$39
330379763.8%$290$27
420248464.2%$90$8
510140392.5%$45$4
611087861.1%$100$9
—00055550.0%$0$0
—000330.0%$0$0
M26 plans · 401 sold without a plan · 1.5% take-up · $22 paid
#SellerPlans1-year2-yearCould carry a plan · 11–24 SepSold without a planTake-upPlan salesPaid
132162594.8%$140$12
2202161412.5%$90$8
311061601.6%$25$2
—00074740.0%$0$0
—00053530.0%$0$0
—00046460.0%$0$0
—00035350.0%$0$0
—00030300.0%$0$0
—00029290.0%$0$0
—000110.0%$0$0
M318 plans · 502 sold without a plan · 3.5% take-up · $99 paid
#SellerPlans1-year2-yearCould carry a plan · 11–24 SepSold without a planTake-upPlan salesPaid
162482767.3%$425$39
255064597.8%$290$26
333070674.3%$125$11
421169672.9%$150$14
511049482.0%$75$7
611068671.5%$25$2
—00054540.0%$0$0
—00054540.0%$0$0
—000770.0%$0$0
—000220.0%$0$0
—000110.0%$0$0

What the plans went on

which products a plan attaches to easily — a take-up figure shows on 10 or more sold. Click a heading to sort; unfold a section for the full table.

By category — take-up

360 & Immersive Cameras15.1% · 8 plans
In Ear / Ear Bud Wired10.0% · 2 plans
Vlogging & Creative Cameras8.8% · 16 plans
Adventure and Extreme Action…8.7% · 2 plans
Gaming Consoles7.1% · 6 plans
Medical Devices / Instruments5.9% · 1 plan
Smart Watches & Fitness Track…5.1% · 26 plans
Mini & Wearable Cameras5.0% · 2 plans

By brand — take-up

INSTA18.4% · 18 plans
GOPRO16.7% · 2 plans
MOJAWA10.0% · 2 plans
HARMON KARDON8.3% · 1 plan
HUAWEI7.9% · 6 plans
HIFUTURE7.1% · 3 plans
GARMIN6.6% · 9 plans
NINTENDO5.6% · 5 plans
By product20 products · 20 with plans
ProductSold 11–24 SepPlansTake-upProduct salesPlan salesExtra sales from plans
INSTA360 LUNA ULTRA CREATOR BUNDLE COSMIC BLACK14535.7%$15,785$740+4.7%
INSTA360 X6 ESSENTIALS BUNDLE MIDNIGHT BLACK20525.0%$19,303$505+2.6%
SHZ OPENRUN PRO 2 MINI BLACK17317.6%$4,195$115+2.7%
NTD SWITCH 216212.5%$11,585$215+1.9%
BOS QUIETCOMFORT ULTRA EARBUDS II WHITE SMOKE2328.7%$6,098$50+0.8%
SB ACCENTUM PLUS WIRELESS BLACK 7001761218.3%$2,301$25+1.1%
DJI OSMO POCKET 4P STANDARD COMBO3026.7%$21,570$215+1.0%
FB AIR FITNESS TRACKER BERRY1516.7%$2,637$25+0.9%
HW FREECLIP 2 BLACK1616.2%$3,347$45+1.3%
BOS QUIETCOMFORT ULTRA EARBUDS II LEDEEP PLUM1616.2%$4,242$25+0.6%
SO WH ULT900N WIRELESS NC HP BLACK1616.2%$2,921$45+1.5%
NTD SWITCH NINTENDO SWITCH SPORTS SET1616.2%$4,389$45+1.0%
FB AIR FITNESS TRACKER LAVENDER6746.0%$11,775$120+1.0%
DJI OSMO POCKET 4 STANDARD COMBO1815.6%$9,892$75+0.8%
SO WF1000XM6 WIRELESS NC EARBUDS SILVER2015.0%$6,220$40+0.6%
DJI OSMO POCKET 4P VLOG COMBO6534.6%$52,650$355+0.7%
NTD SWITCH 2 POKEMON POKOPIA BUNDLE4824.2%$34,745$215+0.6%
SHZ OPENRUN PRO 2 BLACK2514.0%$6,170$45+0.7%
GM FORERUNNER 165 BLACK2514.0%$5,459$25+0.5%
BOS QUIETCOMFORT ULTRA HP II DESERT GOLD2514.0%$10,475$75+0.7%
By brand20 brands · 20 with plans
BrandSold 11–24 SepPlansTake-upProduct salesPlan salesExtra sales from plans
INSTA981818.4%$76,292$1,975+2.6%
GOPRO12216.7%$9,095$280+3.1%
MOJAWA20210.0%$3,816$50+1.3%
HARMON KARDON1218.3%$2,842$40+1.4%
HUAWEI7667.9%$39,778$435+1.1%
HIFUTURE4237.1%$6,130$75+1.2%
GARMIN13696.6%$75,071$825+1.1%
NINTENDO8955.6%$51,874$475+0.9%
THERABODY1815.6%$5,158$140+2.7%
DJI18794.8%$128,109$905+0.7%
SENNHEISER16684.8%$48,527$435+0.9%
FUJIFILM4424.5%$37,119$450+1.2%
GOOGLE7234.2%$90,626$495+0.5%
SAMSUNG4924.1%$57,092$250+0.4%
FITBIT302124.0%$53,065$320+0.6%
NAKAMICHI2813.6%$5,065$75+1.5%
BOSE309103.2%$98,573$540+0.5%
PHILIPS10033.0%$24,947$145+0.6%
KOBO3612.8%$9,830$45+0.5%
SONY30382.6%$86,345$445+0.5%
By category29 categories · 23 with plans
CategorySold 11–24 SepPlansTake-upProduct salesPlan salesExtra sales from plans
360 & Immersive Cameras53815.1%$40,621$730+1.8%
In Ear / Ear Bud Wired20210.0%$3,505$90+2.6%
Vlogging & Creative Cameras181168.8%$138,947$1,955+1.4%
Adventure and Extreme Action Cameras2328.7%$14,582$280+1.9%
Gaming Consoles8467.1%$54,000$615+1.1%
Medical Devices / Instruments1715.9%$4,847$140+2.9%
Smart Watches & Fitness Trackers510265.1%$146,751$1,370+0.9%
Mini & Wearable Cameras4025.0%$19,347$150+0.8%
Mobile / Smart Phones14874.7%$192,897$945+0.5%
Compact Cameras (Non DSLR / Mirrorless)4624.3%$43,417$450+1.0%
Tablets2514.0%$14,513$40+0.3%
Headphones Wireless544183.3%$175,966$865+0.5%
Oral Care - Toothbrushes / Water Flosses3912.6%$8,251$75+0.9%
E-Readers / E-Dictionaries4012.5%$11,586$45+0.4%
True Wireless653152.3%$164,802$810+0.5%
Massagers5012.0%$7,983$45+0.6%
Smart Rings14421.4%$90,652$215+0.2%
Portable Speakers15421.3%$44,357$115+0.3%
Smart Work & Meetings10111.0%$29,704$140+0.5%
Grooming Tools - Shavers / Epilaters / Trimmers13710.7%$32,048$25+0.1%
Apple Earphones / Headphones16910.6%$51,254$75+0.1%
Sound Bars / Home Theatre31—$1,061$40+3.8%
Radios / Clock Radio Speakers11—$384$75+19.5%
Gaming Accessories6800.0%$10,823$0—
Instant Cameras, Its Consumbles & Accessories3000.0%$5,890$0—
Hair Stylers / Curlers / Straighteners / Others2500.0%$9,028$0—
LED Masks / iPL / Facial Toning2000.0%$4,439$0—
Security Devices / Trackers1200.0%$4,328$0—
WE Targeted at Kids1200.0%$2,348$0—

What each plan pays the seller

Product price1-yearSeller gets2-yearSeller gets
$100–300$25$2$45$4
$301–500$40$3$75$7
$501–1,000$75$7$140$13
$1,001–1,500$100$9$180$17
$1,501–2,000$150$14$200$19
$2,001–3,000$175$16$250$24
$3,001–4,000$250$23$350$34

How this is counted

Each plan is paid to the seller named on the plan line, from the very first plan.

Voided and refunded plans are not counted.

Payouts are worked out per calendar month. The first month starts on launch day, because no plans existed before it.

Products that could carry a plan: the covered categories, priced $100 to $4,000. Drones are not covered.

The leaderboard is ranked by plans sold, because every plan pays the seller. Take-up breaks a tie. Each store's own list ranks its sellers the same way.

A take-up figure by product, brand or category only shows on 10 or more products sold — under that, one plan would look like a pattern.